Snowball effect is a bit like some form of Documentry rather than a film. It is a documentry based on the come about of the film 'Clerks' and the work and effort behind it. It talks about how the film was distributed and bought in order to market, how the film was discovered, how the film was written, how the film was financed for and how it was later found to be sold on DVD.
It also shows us how Smith cares about his fans and through this documentry we see how hard he works on this film in order to put it across carefully and hit the right target audience. Through the 90minutes of the film, it takes us through Smith's years through high school and all of his following and previous years. It tells us what hard work he went through so that the film was distributed correctly.
Through this documentry, he managed to show his target audience what he was aiming to do and how he was aiming to please. He also used it as a distribution purpose to make his target audience aware of the film and what it is about. The name 'SnowBall Effect' was infact a line used in the film Clerks itself by one of the main characters.
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